Branding is one of those marketing tools that new business owners can often take lightly.

Branding is not just about adding your company’s logo to an image, it goes much deeper than that! When you go to brand your company, you want to make sure that it is the best representation of you and your company. You want your followers to not only recognize your social media posts, you also want them to stop and look at what you shared!

Read on and learn 6 SUPER tips for branding your small business!

1. Your logo matters!

Not only does your logo need to represent you and your company, it needs to stand out amongst your competitors. Use colors and fonts that show off your company.

2. Choose a Theme!

When you are putting together any of your social posts, choose a theme that coincides with your company and the “look” that you wish to portray to your followers and potential clients.

3. #Hashtags

Do some research and figure out what hashtags will best promote your company! There are dozens of articles on various avenues to go down when using hashtags.

4. Social Media Interactions – Professionalism

Keep all of your interactions (this includes commenting, sharing, etc.) professional. Do not use colloquial language or slang, unless it applies to your company

5. Special Postings

One fun way to spice up your social media is by adding special posts like wishing someone on your team Happy Birthday! or share images of your office mascot!

6. Consistency, Consistency, Consistency!

You need to make sure that if you are going to post regularly you are consistent about it! If you are going to do #TopTipTuesdays, try to not only post every Tuesday but also at or around the same time of the day so that your followers know when to look for your next post! Think of radio shows or your favorite TV show – they are always at the same time and on the same day of the week!

Branding can bring you small business from the slow lane to the fast lane and it can also help you grow your clientele base! Take a step out of the box and open up the endless possibilities of what branding can bring for your company!

Stay tuned for our next blog post!

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